Perhaps you are new to the Google Display Network or maybe you are wanting to brush up your skills and knowledge regarding the platform? Discover the following Google Display Network targeting facts to ensure that your Google display network remarketing ads are reaching their full potential. 


Placements don’t stick to websites

A key misconception that people often have is that they think the Display Network is a collection of websites which can show ads. Although there is an element of truth to this line of thinking, it is not completely true. Yes, you your ads can be displayed on numerous websites, however they can also be shown on other platforms including Youtube as well as apps and app categories. 

Furthermore, your managed placements may not be as exact as you would aim for them to be either. If the website you selected has a similar app, your ads may also appear there even if you did not initially select it as a placement. In order to monitor where your ads are appearing, the simplest way to do so is to check your placement reports to ensure that your ads are showing up on websites which you have approved. 


Keyword targeting can work in a couple ways

There are two keyword targeting settings to select from when creating your display campaign; Audiences and Content. Audiences shows the ads to people who are likely to be interested in these keywords and also on webpages, apps and videos related to these keywords. Content only shows the ads on webpages, apps and videos related to these keywords. 

Google has started changing the Audience setting to have users create custom intent audiences instead. Google explains this change through their statement; ‘to continue showing your ads to people interested in certain keywords, move your audience keywords to new custom intent audience’s’. 

The Content setting uses contextual targeting to ensure that your ads are in the eyes of your selected users. Contextual targeting is where Google gathers your list of keywords and tries and finds relevant websites/apps/videos to place these ads. When gathering these platforms, Google takes into account the website text, link structure, page structure and language. 

The difficult part is deciding which targeting option to select. The easiest way to determine which option works best for your ads and goals is to create an ad group for each targeting option and test it to see which works better. 


Google can help if you’re looking for audiences

Have you found yourself in that audience rut? Where you have exhausted all audience options and are unsure of whom to successfully target next? Well did you know that Google actually has a function in which it helps generate new audience suggestions for you? When editing your audiences in an ad group, select Ideas, which will generate a list of custom intent audiences for you to select from. Before adding any of these generated audiences to your ad groups, you can actually get a preview of some of the keywords that Google has collected, which allows you to judge whether the audience will be suitable or not for the goals you want to achieve. 


As an award-winning Digital marketing company Singapore, Digital Squad stays on top of all aspects of Digital Marketing and SEO so that you don’t make any crucial mistakes. Get in touch with Digital Squad today to discuss the Google Display Network Singapore . Digital Squad can assist with all Google Display Network ads and can answer any enquiries that you may have.