Google recently shared some beneficial insights, stating that ‘for every $1 spent on Google Ads, a business makes $8 in profit from Google Ads and Search’. This statistic alone highlights the power and marketing resources that are available within the Google Search and Display Networks. Google Shopping Ads is another feature available within Google Ads which digital marketers have been quick to jump on, as it helps in the sales of physical products.

What exactly is Google Shopping?

Google Shopping is an element that is available within Google Ads, with its main purpose to allow customers to search, compare and buy items online within that platform. Ultimately, it brings all similar products that can be found under a particular keyword and brings them together making it easy for consumers to shop the market. 

How it works is that before even working on your Google Shopping account, you will need to sign up for a Google Merchant account first and then link it to your Google Ads. 

There are six main programs available within the Google Merchant Centre, including:

  • Google Local Inventory Ads
  • Google Shopping Actions
  • Google Merchant Promotions
  • Google Dynamic Remarketing
  • Google Seller Ratings
  • Google Product Ratings


Google Local Inventory Ads 

Google Trends have revealed that there has been a massive growth in location-based searches. With keywords and phases such as ‘near me’ being searched, it shows the need for location based results amongst consumers. Google Local Inventory Ads are ads which display your products and store information to shoppers who are nearby and are using the search engine. If someone clicks on this ad it will take them to a google-hosted page for your store, known as the ‘local storefront’. 


Google Shopping Actions

Google Shopping Actions is a program which allows retailers to showcase their products across different Google platforms, making the shopping experience a lot smoother and more efficient for users. The program uses a searchable list, universal shopping cart and instant checkout making the process seamless and effortless. 


Google Merchant Promotions 

Google Merchant Promotions is a free feature in which digital markets can distribute online promotions with Google Shopping Ads. When you add a promotion to a product on Google, users will see a ‘special offer’ link next to the product itself which encourages users to click and purchase that product as it is deemed more appealable.     


Google Dynamic Remarketing

Google Dynamic Remarketing is a program that allows digital marketers to show ads to people who have already previously shown interest after visiting their website or apps. This service is particularly beneficial as it means that these consumers are more likely to convert as they already have shown interest and have moved down a few stages within the marketing funnel. 


Google Seller Ratings 

Google Seller Ratings showcases advertisers with ratings higher than 3.5 out of 5, which is another great promotional tool and is ideal if you are wanting to increase your brand awareness. Google obtains an average score from the following sources:

  • Google Customer Reviews 
  • StellaService
  • Google customer Surveys ratings
  • Third-party sources, such as Yotpo and Power Reviews


Google Product Ratings 

Google Product Ratings shows the average star rating next to the individual products. This element is different to seller ratings as it only shows the rating for that particular product and does not take the sellers rating into account. A few other differences include:


  • You must have at least 50 product reviews over all time whereas for seller ratings you need at least 100 ratings in the past 12 months.
  • For Product Ratings to appear, the individual product must have at least three ratings. For Seller Ratings, this isn’t required, as long as the seller has 100+ ratings in total. Product Ratings appear as 1-5 stars. Seller Ratings appear only as 3.6 stars or more.
  • Product Ratings appear primarily in Google Shopping ads and only occasionally on product listings on Google. Seller Ratings, meanwhile, appear in Google Shopping and search ads.


As an award-winning Digital marketing company Singapore, Digital Squad stays on top of all aspects of Digital Marketing and SEO so that you don’t make any crucial mistakes. Get in touch with Digital Squad Singapore today to discuss Google Shop Singapore. Digital Squad can assist with all Google Shopping Services and can answer any enquiries that you may have.